Incredimail 2013 Annual Report Download - page 176

EXECUTION VERSION
1.35 “Microsoft Network” means Microsoft O&O Properties and Microsoft Partner properties.
1.36 “Microsoft O&O Properties” means all Web sites, applications, software and other digital properties receiving or using the
Services that are owned or operated by or for Microsoft or its Affiliates during the Term.
1.37 “Microsoft Partner” means a third party that has entered into an arrangement or agreement with Microsoft to receive
Microsoft’s Paid Search Services and/or Algorithmic Search Services.
1.38 “Mobile Device” means (a) a mobile telephony device used for any computing, communications or other services, and (b)
any other device that Microsoft and Conduit either agree in writing are Mobile Devices or both treat as mobile for purposes of rendering the user
experience. Examples include, as of the Effective Date, devices such as the Samsung Focus, Apple iPhone, RIM Blackberry, Motorola Droid, the
Palm Pre, and any other similar devices manufactured by other companies and, in the future, any devices that are captured by this definition.
1.39 [***]
1.40 “Non-Infringing Alternative” has the meaning given in Section 10.4.
1.41 [***]
1.42 “Other Platforms”
means platforms and devices other than Personal Computers, including, but not limited to Mobile Devices
and Internet Protocol Television (“IPTV”).
1.43 “Other Platform Payments” has the meaning given in Section 4.1.3.
1.44 “Other Platform Services” has the meaning given in Section 2.10.
1.45 “Page Click Through Rate” means the percentage of Results Pages for which the user clicks on any content on a Results
Page.
1.46 “Paid Listing” means any advertisement for which the review, cataloguing, collection, maintenance, indexing, ranking, or
display is paid, regardless of the method by which that payment is counted (whether cost for review, cost per click, cost per action, cost per
impression, pay-for-placement, or otherwise).
1.47 “Paid Search Services” means services that deliver Paid Listings in response to Queries.
1.48 “Patents” means any and all existing and future patents and patent applications owned or licensable by the relevant Party,
and filed or issued anywhere in the world.
1.49 “Personal Computer” means a general purpose computer, such as a desktop, laptop, tablet or netbook, that (a) is not a
Mobile Device, and (b) is primarily designed to be used by a single individual or small group of individuals at one time and to perform a
multiplicity of general purpose computing functions at the direction of the user through applications. Examples include, as of the Effective Date,
devices such as a Dell Inspiron, the Lenovo Thinkpad, the Apple iPad and the Toshiba Mini.
CONFIDENTIAL
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