Incredimail 2013 Annual Report Download - page 113
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PERION NETWORK LTD. AND ITS SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)
The carrying amounts of financial instruments carried at cost, including cash and cash equivalents, restricted cash, trade
receivables, other receivables, trade payables and other liabilities approximate their fair value due to the short-
term
maturities of such instruments.
The Company follows the provisions of ASC 820, "Fair Value Measurements and Disclosures". Under this standard, fair
value is defined as the price that would be received to sell an asset or paid to transfer a liability (i.e., the "exit price") in an
orderly transaction between market participants at the measurement date.
In determining fair value, the Company uses various valuation approaches. ASC 820 establishes a hierarchy for inputs
used in measuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by
requiring that the most observable inputs be used when available. Observable inputs are inputs that market participants
would use in pricing the asset or liability developed based on market data obtained from sources independent of the
Company. Unobservable inputs are inputs that reflect the Company's assumptions about the assumptions market
participants would use in pricing the asset or liability developed based on the best information available in the
circumstances. The hierarchy is broken down into three levels based on the observability of inputs as follows:
NOTE 2:
-
SIGNIFICANT ACCOUNTING POLICIES (Cont.)
s.
Fair value of financial instruments:
• Level 1 -
Valuations based on quoted prices in active markets for identical assets that the Company has the ability
to access.
• Level 2 -
Valuations based on one or more quoted prices in markets that are not active or for which all significant
inputs are observable, either directly or indirectly.
•
Level 3 - Valuations based on inputs that are unobservable and significant to the overall fair value measurement.
F
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