Huawei 2012 Annual Report Download - page 25

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Management Discussion and Analysis 22
Carriers in the US began to extensively use our
innovative fixed wireless stations, helping them
quickly attract new users and reduce O&M costs.
In addition, Huawei’s innovative series of home
routers also won wide acclaim. The MediaPad
10 FHD, the fastest quad-core 10-inch tablet in
the world, was launched at the beginning of the
year and instantly became a hit in Russia, China,
and the Asia-Pacific region among other markets.
The recently unveiled Media Q breaks through
performance limitations in individual device
products and enables multi-screen interaction
among mobile phones, tablets, TVs, and home
computers (AirSharingTM). This device brings
families closer together, allowing every family
member to connect and share using their favorite
media. In the converged Set Top Box (STB) field,
Huawei has entered the UK and other high-end
markets, providing more sources of TV programs,
enhancing interaction, and bringing unprecedented
home entertainment experience.
While continuously delivering product innovations
and breakthroughs, Huawei Device centered on
consumers and stepped up its branding campaigns.
We sponsored the Atletico Madrid Football Club
and the Ski Jumping World Cup in Poland. In
addition, the Ascend P1 was advertised on
Eurosport during the London Olympics. At the
end of 2012, Huawei Device launched sizeable
Christmas and New Year promotional activities
themed “Ascend to New Heights” in 45 countries
worldwide. According to the Global Brand Survey
Report released by IPSOS, the global brand
awareness of Huawei’s mobile phones rose to
25% in 2012.
In 2012, Huawei further accelerated its
development of device channels. While expanding
carrier channels, Huawei Device also fully
developed other channels, including social and
e-commerce channels. We established partnerships
with more than 600 channel partners around the
world. Our total sales in the open market grew by
23% year-on-year. In China, Huawei established
strategic partnerships with such distributors as
Chinatelling and Aisidi as well as retailers, including
Gome, Suning and Dixintong. In Russia, Huawei
carried out in-depth cooperation with core retailers
and our sales revenue in the open market grew by
500% year-on-year in 2012. In Germany, the UK,
and Australia, Huawei established partnerships
with local mainstream distributors to promote the
sales of our products through social channels.
With the rapid development of mobile Internet,
smart devices will become the most important
portal through which consumers access the
Internet. This development will give Huawei’s
consumer business even more room for growth.
Along with ICT convergence, smart mobility will
help enhance Huawei’s competitive edge. By
relying on a proven track record in radio-frequency
technology, low power consumption, high-quality
photography, high-end audio, rapid sharing, and
other core technologies, Huawei will consistently
deliver the inspired experience in smart devices for
consumers worldwide.