Huawei 2012 Annual Report Download - page 24

Management Discussion and Analysis
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product scope extended from low-end products
to middle-range and high-end products. Thanks
to these transformations, Huawei’s Consumer BG
achieved effective growth.
The Huawei Ascend is made for people of action
who are idealists – challengers who have vision,
initiative, and belief that dreams can be realized
through hard work. Huawei Device strives to
bring the latest technology to consumers so that
everyone can benefit from new technologies. In
product development, Huawei Device adheres to its
quality strategy, attaching the utmost importance
to improving consumer experience. We strive to
break through technical limitations to provide
innovations tailored to consumer requirements.
By doing so, we enable more people from around
the world to reap the benefits of technological
progress and realize their dreams. The Ascend
product lineup includes the D series with the
ultimate technology; the P series with the ultimate
fashion; the G series that offers the best blend
of performance and cost; and the Y series for
ultimate accessibility. Simply put, Huawei tasks
itself with providing consumers with the best
devices in the world.
In 2012, Huawei significantly improved the
competitiveness of its mobile phones. We released
the Ascend P1, the slimmest smartphone in the
world, and the Ascend D1 Quad, the fastest
smartphone in the world. In addition, we launched
the Huawei Emotion User Interface (UI) into
commercial use. Our device cloud service has
also taken shape. Currently, the Ascend P1 is
available in more than 40 countries. The Ascend
D1 Quad has also won high acclaim and was
applauded by Engadget, a well-known science and
technology media outlet, which asserted that the
phone “performs exactly the way you’d expect a
phone with four CPU cores to, and it’s Huawei’s
best phone to date”. Keeping pace with market
requirements, Huawei launched LTE-capable
devices in developed markets. In the US, Huawei
partnered with MetroPCS to launch the M920,
an entry-level LTE-capable phone. In Western
Europe, Huawei and a UK carrier jointly launched
the Ascend P1 LTE. In Japan, the Ascend D1 LTE
from Huawei and NTT Docomo was also launched
during a grand ceremony held in November 2012.
Throughout the year, Huawei maintained its leading
role in the MBB field. In the traditional wireless
data access field, Huawei continuously innovated
product technology, improved appearance, and
delivered enhanced user experience. Huawei also
launched the world’s first full series of LTE Cat4
data devices (including data cards, Mobile Wi-Fi,
and customer premises equipment [CPE]). The
company achieved rapid growth in the consumer
electronics (CE) field and became a mainstream
supplier to HP, Acer, Sony, and other world-known
electronics manufacturers. In the M2M field,
Huawei provided customized solutions for the
automobile, electric power, and other industries,
and tapped into the new Blue Ocean markets.
In the home device field, Huawei strengthened
its investments in connected home solutions
that concentrate on access center, media center,
automation center, open service cloud, and
efficient management cloud. Huawei added
to its momentum in this field with improved
understanding of consumer needs and a series of
connected home devices.