Goldman Sachs 2002 Annual Report Download - page 12

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10 G O L D M A N SA CH S 2002 A N N UA L REPO RT
In 2002, declining equities markets and volatile
debt markets, increasing levels of risk and
market uncertainty made decision-making
extremely difficult for management teams
across virtually every industry—and raised
the stakes of action or inaction considerably.
For Goldman Sachs only a few things were
certain: we would stay close to our clients,
listen to their concerns, and offer our best
thinking and our most objective advice.
Where it made sense for our issuer
clients, we engaged our global distribution
capabilities in an effort to tap the most
attractive and efficient markets to meet their
needs. For our investor clients, we worked to
identify and develop opportunities that met
their investment objectives.
We have spent significant amounts of time
with our clients, helping them allocate assets,
evaluate risk, hedge their exposures and
enhance shareholder value. Most companies
can excel in an up market, but experience,
expertise and superior execution make a
difference for clients when things get difficult.
Defining Client Relationships
“W e w ere determ ined that w e w ere going to show
the w orld that the business could be done at a high level
where the client w ould com e first.”
L E L D W H O C E L E B R A T E S H I S T H AN N I VE RSARY
W I T H O L D M A N AC H S IN
C H AP T E R I