Fujitsu 2008 Annual Report Download - page 8

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A CONVERSATION WITH THE PRESIDENT
For years, we have pursued management reforms that have emphasized the need to change how our
employees think and act. Guiding the reforms was a standing commitment to managing from a more
customer-centric perspective. These actions have finally delivered the results we had hoped for. Our busi-
ness base, for example, has stabilized. This is particularly true in the case of our services business, a core
operation that is now consistently profitable. My belief, though, is that in order to reach the next stage of
growth, we must transform our business by focusing our efforts on three major areas. First, rather than
focusing solely on customers’ IT operations, we must improve the customer’s entire business. Second, we
need to shift the focus of our operations from Japan to global expansion. Third, we must focus on con-
ducting business in a sustainable manner in order to preserve the environment for future generations.
Today, we are transforming our business with initiatives geared to refocusing our business on these areas,
across the entire Fujitsu Group.
Fujitsu is determined to embody greater value in the eyes of the customers, sharehold-
ers, business partners and the employees that make our business operations possible.
Guiding this vision is an enduring commitment to managing from a customer-centric
perspective, and on that basis, new initiatives that will focus our activities on improv-
ing the customer’s business, global expansion, and sustainability.
006
ANNUAL REPORT 2008FUJITSU LIMITED