Fujitsu 2008 Annual Report Download - page 57

Realizing a Low-carbon Society—The Role of the Fujitsu Group
As part of corporate citizenship befitting a global IT company,
the Fujitsu Group will help create a prosperous, low-carbon society
First Commitment Period for Kyoto
Protocol Commences
The Kyoto Protocol set the period from 2008 to 2012 as the first
commitment period for advanced industrial nations, which must
reduce their total greenhouse gas emissions by at least 5% com-
pared to 1990. Signatories have specific reduction targets to
meet this overarching goal. With the commitment period having
started, questions are now being raised in every country about
the effectiveness of emission-reduction initiatives. At the same
time, there are calls for new global warming countermeasures
aimed at realizing a low-carbon society; this as worldwide
debate rages as to what new “post-Kyoto” framework will be
devised to take up from where the Kyoto Protocol left off.
Preventing Global Warming
Through Innovation
In considering future global warming countermeasures, the
Fujitsu Group believes that innovation-based measures must be
recognized as a necessary and integral complement to the
largely “improvement-driven” measures pursued to date. The IT
industry has a tremendous role to play in putting these
innovation-based measures into practice.
To give an example, Japan’s Ministry of Internal Affairs and
Communications estimates that high IT utilization levels will
effectively reduce Japan’s CO2 emissions by roughly 38 million
tons in 2012. In other words, high-level IT utilization will enable
CO2 reductions in a host of different areas by making energy
usage more efficient, reducing the physical movement of people
and goods, and supporting more accurate measurement of envi-
ronmental burden and environmental forecasts. On the other
hand, with the amount of electricity consumed by the use of IT
devices growing each year, it is critically important to devise ways
to reduce the environmental burden caused by these devices.
Fujitsu’s Role as a Global IT Company
In this context, we formulated “Green Policy 2020,” a medium-
term environmental vision that will see the Fujitsu Group do its
part to make a prosperous society that generates low carbon
emissions a reality. Designed to dovetail with the target being
considered worldwide of reducing global greenhouse gas emis-
sions to half of current levels by the year 2050, this vision will
guide Group efforts to help emissions peak in 2020 as a neces-
sary milestone in meeting this larger goal.
Fiscal 2007 also witnessed the launch of a new Fujitsu Group
initiative called “Green Policy Innovation.” By offering “Green IT”
built on expertise and technologies from the Group’s own envi-
ronmental activities, this initiative will help to reduce the environ-
mental burden of our customers and society. Our minimum goal
is to have the Fujitsu Group assist in reducing CO2 emissions by a
cumulative 7 million tons or more by fiscal 2010.
Along with more robust initiatives to further reduce the
environmental burden associated with its own activities, the
Fujitsu Group will work together with customers to realize a
prosperous society where low carbon emissions are the norm by
merging expertise from our own environmental initiatives and
powerful information technology to offer solutions for protect-
ing the Earth and our natural environment.
*Please refer to page 56 for more information.
Atsuhisa Takahashi
President, Corporate
Environmental Affairs Unit
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ANNUAL REPORT 2008FUJITSU LIMITED
ENVIRONMENTAL ACTIVITIES