Fujitsu 2008 Annual Report Download - page 2

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OUR CORPORATE PHILOSOPHY
FUJITSU Way
On April 1, 2008, Fujitsu announced a fully revised Fujitsu Way. The Fujitsu Way embodies the philosophy of the Fujitsu Group,
articulates the Group’s overarching values, and defines concrete principles and a code of conduct that Group employees follow
in their daily business activities. The new Fujitsu Way will facilitate management innovation and promote a unified direction for
the Group as we expand our global business activities.
As outlined below, the Fujitsu Way consists of four core elements—the Corporate Vision, Corporate Values, Principles,
and Code of Conduct. The Corporate Vision embodies the reason for the Group’s existence, as well as the social role that it
should fulfill. Corporate Values encompasses a set of values important for realizing the Corporate Vision. Finally, the Principles
and Code of Conduct articulate rules of behavior to which every Fujitsu Group employee should actively adhere in accordance
with the Corporate Values.
The Group has also formulated a Business Policy that outlines the medium-term direction of Fujitsu’s businesses as defined
by the Fujitsu Way. This policy serves as the basis for all Group business activities.
All Fujitsu Group employees have a shared commitment to the Fujitsu Way, which promotes a common direction for Group
employees as they conduct their daily business activities. Employees aim to contribute to enhanced corporate value for the
Fujitsu Group and to the well-being of the global and local societies in which we operate.
FUJITSU Way
The Elements of FUJITSU Way
FUJITSU Way comprises four core elements:
The reason for the existence of the Fujitsu Group.
A set of value statements for achieving our Corporate Vision.
The principles we adhere to in all business dealings and actions in
accordance with Corporate Values.
The rules and guidelines followed by everyone in the Fujitsu Group.
Our current strategies pursued in accordance with the Fujitsu Way.
CORPORATE VISION
CORPORATE VALUES
PRINCIPLES
CODE OF CONDUCT
BUSINESS POLICY
In the Fujitsu Way, the term “employee” refers to everyone working within the Fujitsu Group.