Fujitsu 2008 Annual Report Download - page 14

Sustainability is another major focus for Fujitsu. Our previous environmental
activities mainly stressed measures to improve Fujitsu’s own environmental
performance. But we believe that IT technology has a powerful role to play in
preserving the environment, especially in combating global warming. The goal
for Fujitsu now is to reduce our customers’ burden on the environment by
exploring the full potential of IT technology. This concept will guide future
environmental protection initiatives.
Environmental protection, and specifically the effort to fight global warming, is an issue that every
country, company and individual must confront today. The Fujitsu Group is focused on achieving
the clearly stated objectives we announced as part of the Fujitsu Group Environmental Protection
Program (Stage V), which got under way from fiscal 2007.
In December 2007, we unveiled our “Green Policy Innovation” initiative, a new set of measures
that will leverage IT to help prevent global warming. The key thrusts of the initiative are to offer
environmentally friendly IT and to use IT to provide environmental solutions that lower our
customers’ burden on the environment. Through our Green Policy Innovation, we aim to reduce
cumulative CO2 emissions by more than 7 million tons over the four-year period from fiscal 2007
to fiscal 2010. Global warming is the most important issue of the 21st century. The Fujitsu Group
recognizes the tremendous role IT can have in confronting this problem, which is why we have
made the environment a pivotal focus of our business strategies. Going forward, we are com-
mitted to bringing a host of innovations to bear in the quest to leave a sustainable natural
environment to future generations.
Although certain negative factors persist, we hope to see continued earnings
growth on the back of efforts to bolster our robust services business.
We recognize that Fujitsu is facing a tough business climate. Business risks are mounting due to
financial problems related to the subprime mortgage loan crisis, escalating prices for all raw
materials, particularly sharply higher prices for crude oil, and the yen’s strength. On the other hand,
companies are becoming more reliant on IT. So there is no reason to expect the pace of upfront
Q.8
Q.9
Fujitsu has announced its
“Green Policy Innovation”
initiative. What specific
environmental measures
is the company pursuing?
What is Fujitsu’s business
outlook for the year
ending March 31, 2009
(fiscal 2008)?
A.8
A.9
We are also eyeing organizational changes. In previous years, we promoted business with a
focus on specific regions, namely the Americas, EMEA, China, and APAC. Today, we have newly
assigned personnel to oversee and coordinate all Fujitsu business outside Japan. This move will
reinforce our ability to view operations from a global standpoint, all while pursuing business that
is responsive to the prevailing conditions in each region.
* Please refer to pp. 20-27 for Fujitsu initiatives outside Japan for the current fiscal year.
ANNUAL REPORT 2008FUJITSU LIMITED
012 A CONVERSATION WITH THE PRESIDENT