Equifax 2015 Annual Report Download - page 86

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– 85 –
COMPARATIVE FIVE-YEAR CUMULATIVE TOTAL RETURN AMONG EQUIFAX INC., S&P 500 INDEX, AND
DOW JONES U.S. GENERAL FINANCIAL INDEX
The following graph compares Equifax’s five-year cumulative total shareholder return with that of the Standard & Poor’s
Composite Stock Index (S&P 500) and a peer group index, the Dow Jones U.S. General Financial Index. The graph assumes
that value of the investment in our Common Stock and each index was $100 on the last trading day of 2010 and that all
quarterly dividends were reinvested without commissions. Our past performance may not be indicative of future performance.
Equifax Inc. S&P 500 Index
DJ US General Financial Index
COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURNS
VALUE OF $100 INVESTED AS OF JANUARY 1, 2011
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DOLLARS
nitia
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Fiscal Year Ended December 31,
Initial 2011 2012 2013 2014 2015
Equifax Inc. 100.00 110.87 157.34 203.78 241.79 336.79
S&P 500 Index 100.00 102.11 118.45 156.82 178.29 180.75
DJ US General Financial Index 100.00 88.38 115.30 177.16 196.18 190.96
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