Equifax 2015 Annual Report Download - page 5

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– 4 –
The ve corporate imperatives serve as the overarching goals across all
of our business units and centers of excellence. They focus on growth,
insights, innovation, trust and talent, and are integral to everything we do.
ENERGETIC GROWTH CONSISTENTLY REWARDS SHAREHOLDERS
Delivering consistently strong profitable growth and shareholder returns is our first and most
important corporate imperative. Year after year, our business performance reflects this commitment
and 2015 was no exception. We outperformed the market in 2015, delivering a one-year stock price
appreciation of 38 percent while during the same period the S&P 500 Index and the Dow Jones
Industrial Average came in at -1 percent and -2 percent respectively.
The company’s ability to drive growth is the manifestation of a strategy we embarked upon 10 years
ago. It’s a combination of several essential elements ranging from differentiated data, technology and
process rigor to talent, culture and innovation. This strategy has created a foundation and energy that
enable us to drive growth and consistently reward investors in almost any environment.
DATA, TECHNOLOGY, AND INSIGHTS SET US APART
Developing unparalleled analytical insights for our customers by leveraging unique Equifax data is our
second corporate imperative. It is enabled by a companywide focus on the continuous broadening
of our data assets, strengthening of our analytic capabilities and best-in-class technology platforms.
One of our key data assets is The Work Number®, the most extensive source of income and
employment information in the U.S. During 2015, we grew that database to include information from
more than 5,000 employers. The Work Number helps individuals obtain credit and other benefits
through the verifications of income and employment they provide to lenders, social service agencies
and others pursuant to an individual’s authorization.
Additional data assets unique to Equifax, including telco and utility payments, wealth, fraud and
alternative data, enable us to offer customer solutions not available at any other company. Decision360®
provides unparalleled, information-based decisioning insights to customers by combining all types of
data assets with leading-edge analytics, advanced technology, and extensive domain expertise. This
has become a game changer for Equifax and a disruptive force in the market as customers recognize
the added value and seek to take advantage of these unmatched capabilities to grow their businesses,
better mitigate risk, realize operational efficiency, and comply with new regulatory requirements.
Our recently launched data analytics technology platform, called Cambrian, is revolutionizing the
richness, speed and ease of decision making for our customers. Cambrian enables us to source
and integrate structured and unstructured data from any industry and proactively deliver insights. It
also positions us to develop new Decision360 solutions in mere days, instead of weeks or months.
FIVE CORPORATE IMPERATIVES DRIVE OUR STRATEGY
Innovate for
market leadership
in key domains
and verticals
Develop unparalleled
analytical insights
leveraging Equifax
unique data
Serve as a trusted
steward and
advocate for customers
and consumers
Invest in talent
to drive our strategy
and foster a culture
of innovation
Deliver consistently
strong profitable
growth and
shareholder returns
CONTENTS