Einstein Bros 2004 Annual Report Download - page 6

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http://www.sec.gov/Archives/edgar/data/949373/000104746905006202/a2153240z10-k.htm[9/11/2014 10:13:29 AM]
Einstein Bros. products through more than 100 SuperTarget stores. We expect to attract additional alternative retail customers based on Einstein
Bros.' substantial brand equity and superior food quality and freshness.
Restaurant Concepts
We operate and license locations primarily under the Einstein Bros. and Noah's brand names, and franchise locations primarily under the
Manhattan and Chesapeake brand names. The following table details the total restaurants open at the end of the respective fiscal year:
Company
owned
Licensed
Franchised
Total
Einstein Bros.:
2004 371 54 — 425
2003 373 38 — 411
Noah's:
2004 78 3 — 81
2003 83 3 — 86
Manhattan:
2004 — — 145 145
2003 — — 178 178
Chesapeake:
2004 — — 27 27
2003 — — 42 42
New World Coffee/Willoughby's*:
2004 4 — 8 12
2003 8 — 11 19
Total Restaurants:
2004 453 57 180 690
2003 464 41 231 736
*On October 6, 2004, we sold Willoughby's. The Willoughby's business consisted of a coffee roasting plant, three retail locations and office
space.
Einstein Bros. Bagels (Einstein Bros.)
Einstein Bros. is a national, quick casual restaurant chain. Einstein Bros. offers a menu that specializes in high-quality foods for breakfast and
lunch, including hot breakfast bagels/sandwiches,
6
fresh baked goods and five fresh-brewed premium coffees daily and other café beverages. The average Einstein Bros. location is approximately
2,200 square feet in size with approximately 40 seats and is generally located in a neighborhood or regional shopping center. We use sophisticated
fixtures and materials in the brand's design to create a store environment that is consumer friendly, inviting and reflective of the brand's personality
and strong neighborhood identity, and which visually reinforces the distinctive difference between the brand's quick casual positioning and that of
quick service restaurants. During the fiscal years ended 2004, 2003 and 2002, Einstein Bros. company-owned restaurants generated approximately
82%, 81% and 81% of our retail sales, respectively.
Einstein Bros. Café (EB Café)
Our EB Café is a new concept designed to move our Einstein Bros. brand beyond the bagel by expanding on the well-known Einstein Bros.
artisan-baking heritage. In addition to our core bagel offerings and expanded breakfast menu, the new concept offers a more extensive lunch menu
with a culinary focus on innovative items using fresh and high quality ingredients. Menu offerings include hand crafted gourmet sandwiches,
hearty soups, innovative salads, fresh baked goods, premium coffees and other café beverages. The restaurant's new look is conducive to meetings,