EasyJet 2011 Annual Report Download - page 6

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04
easyJet plc
Annual report
and accounts 2011 Turning Europe Orange
In 2011 we started to implement our strategy to
“Turn Europe Orange”, expanding our network
and presence across Europe.
We continue to
grow our capacity
and improve our
load factor,
increasing the
number of people
flying with us by
11.8% in 2011.
easyJet continues to grow its seats and passengers
2009
2010
2011
Load factor
%
87.3
87.0
85.5
84.1
83.7
2008
2007
87.3
2009
2010
2011
Total number of
passengers million
54.5
48.8
45.2
43.7
37.2
2008
2007
54.5
Our network is truly pan-European
In 2011, 56% of our
customers did not
originate from the
UK, up 3 percentage
points from 2010.
In 2011, we
have increased
our employee
numbers across our
network, with larger
increases across
continental Europe.
We have increased
the number of
routes offered
to our passengers
and focused this
growth across
continental Europe.
We attract customers
from across Europe
We grow talent across Europe
France
Switzerland
UK
Number of routes
by country
300
72
67
59
30
Italy
Germany
19
Spain
A UK 44
B Italy 13
C France 13
D Spain 7
E Switzerland/Germany 13
F Other Europe 10
A
CB
D
%
Passengers by country 2011
E
F
A UK 5,116
B Italy 797
C France 774
D Spain 614
E Switzerland/Germany 986
F Other Europe 1
D
C
B
A
Total headcount 2011
E
F
Spain
France
Italy
Capacity growth
by country %
8.6
29.1
10.5
21.7
6.6
Switzerland/Germany
London
6.0
UK regions
2009
2010
2011
Seats flown
million
62.5
56.0
52.8
51.9
44.5
2008
2007
62.5