EasyJet 2011 Annual Report Download - page 10
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08
easyJet plc
Annual report
and accounts 2011 Our long-term strategy
Safe and sustainable
We will never compromise our commitment to safety, which is always the first priority
for all our people, and we continually strive to improve our sustainability.
Focus on customer
Focused on network development
We are focusing on improving our routes,
slots and bases to build on our leading
presence across Europe.
Improving our customer's experience
We are focused on improving the
experience of travelling with us for all
ourpassengers.
Operational excellence
We focus on maintaining a strong operation that delivers for our customers.
Where people make the difference
We are committed to ensuring high employee engagement levels across the business.
Financial discipline
We are committed to improving shareholder returns whilst remaining prudently
financed with a strong, liquid balance sheet.