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8
Dow Automotive Systems’ principal businesses offer the following technologies and serve the following market segments:
Business Market Segments Technologies
Adhesives Elastic, structural and specialty
adhesives to enhance vehicle durability
and performance
Innovative and differentiated adhesive
technologies to meet customer specifications for
durability and crash performance
Performance Solutions Performance plastics, fluids and
polyurethane foam solutions for
comfort and acoustic management
Technologies that differentiate customers’
products with improved performance
characteristics
Dow Electronic Materials
Dow Electronic Materials is a leading global supplier of enabling materials for a broad range of consumer electronics including
smartphones, tablets, television monitors and personal computers, as well as electronic devices and systems used in a variety of
industries. The business produces materials for chemical mechanical planarization ("CMP"); materials used in the production of
electronic displays, including films, filters and organic light-emitting diodes ("OLEDs"); metalorganic precursors for light-
emitting diodes ("LEDs"); products and technologies that drive leading-edge semiconductor design; materials used in the
fabrication of printed circuit boards; and integrated metallization processes for metal finishing and decorative applications.
Dow Electronic Materials is comprised of four principal businesses, each serving one or more key market segments, as noted
below:
Business Market Segments Technologies
Semiconductor Technologies Integrated circuit fabrication for
memory and logic
CMP consumables, photolithography materials
Interconnect Technologies Printed circuit board, electronic and
industrial finishing
Interconnect metallization and imaging process
chemistries
Display Technologies Display materials Display films and filters, OLED materials
Growth Technologies New and emerging technologies Advanced chip packaging materials,
metalorganic precursors, optical and ceramic
materials
Competition
The Consumer Solutions segment experiences competition in each business within the segment. The competitors include many
large, multinational chemical firms as well as a number of regional and local competitors. The segment's products have unique
performance characteristics that are required by customers who demand a high-level of customer service and technical expertise
from the Company's sales force and scientists; therefore, Dow is well positioned to withstand competitive threats. Key
competitors include Ashland, BASF, Bayer, JSR Micro and Shin-Etsu Chemical.
Joint Ventures
The Consumer Solutions segment includes a portion of the Company's share of the results of Dow Corning Corporation, a joint
venture that manufactures silicone and silicone products, which is owned 50 percent by the Company.