Dow Chemical 2014 Annual Report Download - page 14

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12 The Dow Chemical Company
Driving Value Across the Portfolio
Aligning Operating Segments to Our Market Strategy
In the fourth quarter of 2014, we announced new operating segments — reflecting our
strategy to be low-cost and fully integrated in key value chains, while also enhancing
transparency and supporting the Company’s actions to drive higher margins through
our narrowed and deepened market focus and technology.

disciplined execution. Building on our strengths, we continue to accelerate
our market-driven strategy — going narrower and deeper into strategically
aligned end-markets, increasing productivity across our integrated value chains
and maximizing the value of our investments.
1
Agricultural Sciences
Adjusted EBITDA Margin1 by Operating Segment
Consumer Solutions
ÚCost-advantaged feedstocks
in every region
ÚScale and operational
excellence
Ú
integration
ÚGlobal reach — marketing,
business and operations
ÚExpertise in science
and technology
ÚStrong brand value
Foundation of Core Strengths
Support the Entire Franchise
Performance Materials
& Chemicals
14.5%
Performance Plastics
19.8%
Infrastructure Solutions
13.8%
Consumer Solutions
22.6%
Agricultural Sciences
13.2%
Total Sales $4,639
25%
29%
46%
(dollars in millions)
Consumer Care
Dow Automotive Systems
Dow Electronic Materials
Total Sales $7,290
Crop Protection 78%
Seeds 22%
(dollars in millions)