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7
Details on Consumer Solutions' 2014 sales, by business and geographic area, are as follows:
Consumer Care
The Consumer Care portfolio of businesses delivers technologies for the consumer at the intersection of physics, biology and
chemistry, connecting the businesses to the human element. Developing performance-enhancing solutions that enable customers
to differentiate their products in the global pharmaceutical, food, home and personal care markets, Consumer Care provides the
expertise that makes end-use products better so consumers feel better.
Consumer Care's principal businesses each serve one or more key market segments, as noted below:
Business Market Segments Technologies
Dow Home, Institutional &
Personal Care Solutions
Personal care, home care and specialty
applications with key focus on hair care,
skin care, sun care, cleansing, oral care,
as well as, fabric, dish, floor and hard
surface applications
From polymers and emollients to chelants and
dispersants, Dow offers the key enabling
technologies that differentiate customers’
products while maintaining a strong
commitment to offering more sustainable
options. Other notable technologies include
opacifiers, rheology modifiers, surfactants and
solvents
Dow Pharma and Food
Solutions
Pharmaceutical, food and nutrition Cellulosic and other technologies used to help
bring new classes of pharmaceutical solutions to
the market and enable healthier foods (gluten-
free, reduced oil/fat content). Other notable
technologies include solubility enhancers,
reagents, granulation and binders, as well as
coatings and controlled release
SAFECHEM A service business responsible for the
sustainable and innovative use of
solvents
Offers cleaning solutions, equipment and
services for metal and dry cleaning applications.
Provides close-loop SAFE-TAINER™ System
delivery systems to ensure emission free use of
cleaning agents
Dow Automotive Systems
Dow Automotive Systems is a leading global provider of collaborative solutions and advanced materials for original equipment
manufacturers, tier suppliers, aftermarket customers and commercial transportation manufacturers. Dow Automotive Systems’
leading technologies, materials engineering, testing and service support are complemented by a robust line of structural, elastic
and rubber-to-substrate adhesives; composite materials technologies; polyurethane foams and acoustical management systems;
and films and fluids.