Cracker Barrel 2006 Annual Report Download - page 4

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A Chip Off The
Old Barrel.
Over the years, quite a few guests have asked us what the name “Cracker Barrel”
means. The answer isn’t too complicated. But we like to think it’s pretty special.
There was a time when most American towns and communities had just one store for miles and
miles, often called the general store or country store. Horse-drawn wagons would arrive here from
far off, carrying goods and provisions packed in burlap sacks, boxes and—especially for more
perishable items like crackers—big wooden barrels. When they were empty, these sturdy, well-
crafted barrels were often flipped over and used as a place to display the store’s goods.
Country stores were also the unofficial meeting house for many communities; somewhere folks
could catch up on the news, local events, and their neighbors’ lives. So a well-placed cracker
barrel on the front porch became the perfect place to hold a cup of coffee, a deck of playing cards
or perhaps a checker board during a conversation that could last all afternoon.
Cracker barrels and checker boards. Front porches and rocking chairs. Good conversations and
tasty provisions. For us, these are things that typify what was once great about American com-
munities. And we like to think they still do. That’s why we can’t imagine a name more fitting
than Cracker Barrel Old Country Store®
.