Cracker Barrel 2006 Annual Report Download - page 17

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Did you know that Cracker Barrel Old Country Store is the only major
restaurant chain we know of that serves its guests 100% pure maple syrup? And when you consider
the fact that we offer homemade country breakfasts all day, every day, that’s bound to be a lot of
maple syrup. But we never really stopped to think about just how much “a lot” really was—until
a few years back.
Once we got done calculating, we realized that Cracker Barrel uses 6% of the entire world’s syrup
supply every year. Now consider this: it takes about 30-40 gallons of maple sap, slowly drawn drop
by drop and carefully boiled down, to make just one gallon of maple syrup. In fact, a Sugar Maple
tree only produces enough sap to make about 28 ounces of finished syrup each season. By that
measure, it takes over 1,760,700 trees to keep us in the breakfast business each and every year.
So it’s a good thing that Sugar Maples aren’t harmed by the tapping process, and that they continue
to produce sap year in and year out. Because when you serve as many fresh buttermilk pancakes
and thick slices of French toast was we do, you need to keep as much 100% pure maple syrup on
hand as you can. After all, it’s a very precious, and delicious, commodity.
A Difference That’s
100%Pure.