Cracker Barrel 2006 Annual Report Download - page 22

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Building A Great Relationship,
Peg By Peg.
When folks sit down in our restaurant, the first thing lots of them reach for is
a triangular-shaped game on the side of the table. It’s not a big thing; a 5” block of wood with 15
holes drilled into it and 14 red, yellow, blue and white pegs. You jump over a peg and remove it. Then
another. And another. If you’re really good, at the end, there’s only one peg left. If not, well, there’s
always next time. And thanks to Ollie Qualls and his family, there have been plenty of next-times.
When Cracker Barrel Old Country Store started out, we wanted it to be like the country stores we
knew growing up: wonderful places with aisles full of candy and interesting finds at every turn.
So we looked for a way to bring that experience to our dining room, too. Luckily, we didn’t have
to look any farther than across town.
Our neighbor, Ollie Qualls, offered to make some Peg Games for us. Working in a 10’ x 10’ room,
Ollie and his son, Adrian, drilled each hole, ink stamped each block, and counted every peg by
hand. Then, they loaded up the pick-up truck and drove over. Everyone loved the Peg Games so
much, we had to start offering them for sale in our retail store. And Ollie kept delivering.
Today, Qualls and Sons still drill, stamp and pack our Peg Games by hand, even though we sell
nearly 500,000 every year. But most of all, that handcrafted quality has become one of our
best-known ways of saying “Welcome.”