Cracker Barrel 2006 Annual Report Download - page 23

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Half Restaurant. Half Store. All Country.
®
Ever since we opened our first location in 1969, folks have seemed to
love visiting our old country store. Whether browsing the aisles
before and after a meal, or just when they’re looking for items that are
reminiscent of a simpler time, when quality craftsmanship and
value mattered.
Because this experience is unique, we’re always on the lookout for
opportunities where the Cracker Barrel Old Country Store brand can
become a valuable private label, like on our very own Pure Maple Syrup,
traditional Corn Muffin Mix or our long-running Books-On-
Audio Program. One of our most popular offerings has always been
the Cracker Barrel Rockers that welcome guests to our store.
In fact, this year our guests brought more than 162,200 of these hand-
crafted rockers from our front porch to theirs.
In 2006, our Music Catalogue continued to grow as we added world-
renowned recording artists to our collection, including Charlie Daniels
and Amy Grant—whose Hymns for the Journey CD has sold more than
97,000 copies to date. We also added compilations, like Cracker
Barrel’s Songs of the Year, featuring classic and current artists performing
songs that have won Song of the Year from the Grammy Awards®
the Country Music AssociationTM or the Academy of Country Music®
.
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