Cracker Barrel 2006 Annual Report Download - page 3

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1
Over the past 37 years, we’ve met a lot of people.
We visited a lot of places. And we’ve seen and heard—
and gathered together—quite a few things. But
that’s what makes running a country store so much fun.
It also gives you great perspective on the past, and helps you plan for the future.
At CBRL Group, Inc. we realize this combination of so many wonderful
influences—from family recipes for buttermilk biscuits and Homestyle Chicken,
to lots of great nostalgic products like Slinky®and Cracker Jack®
, to
even a simple road sign that reads “Welcome to Lebanon, Tennessee”—is what
makes Cracker Barrel Old Country Store®such a unique concept in the
restaurant industry. And what makes the Cracker Barrel brand so rich in history.
Having a strong brand is always important, but especially in a year that was
marked by challenging market conditions for the restaurant industry. It was also a
year of change at CBRL Group, Inc. as we made the decision to shift from
two concepts to a single-concept vision. As we part ways with Logan’s Roadhouse®
,
we look forward to seeing their success as a strong concept in a strong
category. At the same time, we’re enthusiastic about the new opportunity we have
to dedicate all of our energy on the Cracker Barrel brand as it moves forward.
Today, we have a new, experienced management team in place. And we have
a renewed focus that will help us to build on the underlying strength and stability
of the Cracker Barrel concept while we continue to find new opportunities
to broaden its appeal to guests. While we’ll keep working diligently to reduce
costs and make the operational improvements we’ve consistently been
working towards, we also have a new and clear focus on sales and guest traffic.
So as we look back on fiscal 2006 with all the changes it brought and the solid
progress we made, we’re already looking forward to 2007. Because of all the
opportunities we see, the future is still the most exciting one we’ve found.