Cracker Barrel 2006 Annual Report Download - page 15

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13
Good Country Cookin’ Since 1969.
Few experiences compare to stepping inside a country store. The
creak of a board underfoot. The glow of a fireplace in back. Wooden
shelves lined with country recipes, mason jars brimming with
candy, handmade crafts and games, and always a surprise or two.
Back in 1969, we realized this experience was pretty hard to
find in the modern world, especially for folks who might be traveling
on America’s highways. So we got the idea to combine an old time
country store with a true country restaurant—a place where people
could take a break from the everyday hustle and bustle and feel
at home, no matter where they might be. Who would have imagined
this combination of restaurant and retail space would make
Cracker Barrel Old Country Store one of the most differentiated
concepts in the restaurant industry?
In truth, our success has come from a dedication to constantly
re-inventing ourselves to make Cracker Barrel feel timeless yet
completely new every time loyal guests or new friends visit. In 2006,
we highlighted this by exhibiting new Seasonal Store Decorations on
our front porch and interior—to promote the new, brand-appropriate
meals and retail products you’d find at Cracker Barrel each and
every season.