Cracker Barrel 2006 Annual Report Download - page 26

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24
Around The Corner Or Around The Country.
TM
From a single store in Lebanon, Tennessee, Cracker Barrel Old
Country Store has grown to include 543 locations around the country.
It’s something that we could not have accomplished without the
dedication and hard work of our Cracker Barrel family—all 62,000
of them—who made every one of our guests feel at home,
whether it was their first time visiting us or their one hundred and first.
Because that is truly what the Cracker Barrel brand is all about.
Today, we look forward to harnessing that brand and building
upon its strength to improve our sales growth and increase guest traffic.
We’ll do this by taking a fresh look at our new unit site selection
process and our store layouts, especially in off-interstate locations.
We’re also re-vamping our marketing efforts to find new ways to
broaden Cracker Barrel’s appeal, while improving the frequency of our
current guests’ visits.
But, most of all, we look forward to finding new opportunities and
ways to innovate the Cracker Barrel brand. We are making clear, steady
progress in our restaurant and our retail store. And staying true to the
things that got us here—the heritage and history of an old
country store that, more than anything else, enjoys Pleasing People
each and every day.