Cash America 2013 Annual Report Download - page 10

8
Our wholly owned subsidiary, Enova International, Inc., places
customers in control, providing a variety of quick, private and
exible online nancial choices that best t their needs. As a
result, Cash America is one of the leading online lenders to
consumers, with a rapidly growing online customer base.
Cash America has achieved success by bringing our online
solutions into new digital markets. As of the end of 2013,
Enova offered consumer loans over the Internet to customers
in 32 states in the United States, as well as internationally in
the United Kingdom, Australia and Canada. Enova continues
to evaluate new markets in which to establish its internet
presence, including China and Brazil, which are being evaluated
for expansion.
As of year-end 2013, Cash America’s online operations
accounted for 43% of its consolidated total revenue. It’s a sign
of the times – and a sign that our energies are aimed in the
right direction.
The short-term, single-pay consumer loan is one of several
online choices offered by Enova. Our short-term, single-pay
consumer loan product is based on an assessment of the
customer’s ability to repay, requires no collateral and averages
about $530 per loan. Online applicants are notied of approval
E-COMMERCE
CONSUMER LOANS
OUTSTANDING*
(in millions)
*Gross consumer loans
includes amounts extended
by third parties.
$450
$400
$350
$300
$250
$200
$150
$100
$50
$0 1 1 12 1309 10
$3.5
$3.0
$2.5
$2.0
$1.5
$1.0
$.5
$0
1 1 12 1309 10
TOTAL CONSUMER
LOANS WRITTEN*
(in billions)
*Gross consumer loans
includes amounts extended
by third parties.
