Canon 2014 Annual Report Download - page 6

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The Excellent Global Corporation Plan
Phase I
1996–2000
Strengthened our
financial structure by
thoroughly eliminating
wastefulness, with pro-
duction reforms playing
a major role, based on
changing our mindset
with a focus on total
optimization and profit-
ability.
Recognized the need
for digitalization and
raised product competi-
tiveness by enhancing
our development infra-
structure and reinforc-
ing key components.
Strove to achieve “Sound
Growth,” seeking high
growth levels by estab-
lishing new businesses
while raising the profit-
ability of existing busi-
nesses. With the global
economy plunging into
the global recession,
shifted direction towards
“improving the quality of
management.”
Tackle again the chal-
lenge of achieving
“Sound Growth”
through timely change
in advance of changes
in the times.
Slogan:
“Aiming for the Summit:
Speed & Sound
Growth”
Phase II
2001–2005
Phase III
2006–2010
Phase IV
2011–2015
Set up
an even stronger
financial
structure
and increased
momentum
towards
a dramatic
leap forward
from now.
04 TO OUR STOCKHOLDERS
Canon launched the Excellent Global Corporation Plan
in 1996 and, over the nearly 20 years since it was intro-
duced, we have reinforced our business foundation
through the Plan’s various phases.
During Phase I (1996–2000), we focused on shifting
from nonconsolidated business management to consoli-
dated business management while stressing the impor-
tance of total optimization over partial optimization,
and of profit over sales. By emphasizing the importance
of cash-flow management and comprehensively elimi-
nating waste, we were able to reduce our debt by more
than half while also significantly increasing productiv-
ity through the introduction of the cell production sys-
tem and other measures.
In Phase II (2001–2005), we focused on reinforcing
Canon’s product competitiveness. We fully digitalized
our copying machine and camera offerings, laying
the groundwork for the successes that we enjoy today
while also enabling us to become an essentially debt-
free company.
During Phase III (2006–2010), we sought to expand
Canon’s business scope, broadening our businesses
in the printing and medical equipment fields while
actively carrying out M&A activities.
And in 2011, under the slogan “Aiming for the
Summit: Speed & Sound Growth,” we embarked on Phase
IV, spanning the five-year period through 2015. Focusing
on the six key strategies explained below, Phase IV calls
for proactive, quick reforms ahead of the dramatically
changing times, along with the achievement of sound
business growth through the further expansion of our
corporate scale while maintaining high profitability.
2015 is the final year of Phase IV. During the year, we
will make a concerted effort to improve our financial
performance and build a robust foundation toward fur-
ther growth in the future.
Excellent Global Corporation Plan