Canon 2014 Annual Report Download - page 10

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The Volume of Returned Toner Cartridges
(Accumulated)
(Unit 1,000s of tons)
350
300
200
0
100
250
150
50
200019951990 (Year)2005 2014
*Data aggregation method changed after 2009.
08
In developed countries, within the consumer segment,
we will strengthen our response to diversifying sales
channels in line with the proliferation of online sales.
Additionally, to effectively satisfy the centralized pro-
curement needs of global corporations for office prod-
ucts, we are moving to swiftly train highly skilled sales
engineers capable of providing comprehensive con-
sulting services, offering solutions not limited to hard-
ware, but including software as well. Moreover, for our
global clients, we provide the same high-quality prod-
ucts, solutions and services worldwide.
Among emerging countries, we are finding diver-
sity in terms of economic scale, levels of growth, mar-
ket characteristics, cultures and customs. To respond
to these differing circumstances in each country, we
are working to develop diverse sales channels in accor-
dance with in-depth field investigations, including the
strengthening of our distributor sales network.
In addition to fulfilling our social responsibilities to the
natural environment, Canon aims to be a company that
actively achieves corporate growth while protecting the
environment. As we strive to raise the performance of our
products, we develop energy-saving technologies and mate-
rials with low environmental burden to minimize our envi-
ronmental impact and cut carbon dioxide emissions.
During 2014, we reduced the use of raw materials by
making products that were smaller and lighter, and accel-
erated the modal shift from air- to ocean-based transport.
As a result, we successfully achieved a year-on-year reduc-
tion in life-cycle CO2 emissions per product that exceeded
our 3% target.
In 2015, Canon celebrates the 25th anniversary of the
launch of our pioneering toner cartridge recycling pro-
gram. We now offer toner cartridge collection services in
24 countries and carry out the localized recycling of car-
tridges in Japan, the United States, China and France. We
will also continue our efforts to be a leader in the areas of
waste reduction and efficient resource use.
Comprehensively reinforcing global
sales capabilities
Building the foundations of
an environmentally advanced
corporation
Strategy
4
Strategy
5
We are opening more Canon Image Square retail stores mainly in
Asian emerging countries. Visitors at the store can try our products
by themselves to see features and performances. (a shop in Vietnam)
TO OUR STOCKHOLDERS