Canon 2014 Annual Report Download - page 16

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2012 2013 2014
0
500
1,000
1,500
Net Sales (Billions of yen)
14 IMAGING SYSTEM BUSINESS UNIT
Canon’s interchangeable lens digital cameras, which use groundbreaking technology such as proprietary lenses, CMOS sensors, and image
processors, lead the world with their high image quality and contribute to sales.
2014 Review
In the interchangeable lens digital camera category, unit
sales declined year on year, impacted by a generally dif-
ficult market environment caused by weak economic
trends, particularly in Europe and China. Canon worked
actively to boost sales and further enhance our lineup
with the release of six new interchangeable lenses and the
launch of the EOS 7D Mark II, which boasts exceptional
high-speed continuous-shooting capabilities. As a result,
we maintained the No. 1*1 share of the world market.
As for digital compact cameras, Canon reported lower
sales in both volume and value terms amid a shrinking
market, but was successful in raising the sales ratio for
high-value-added products.
Regarding digital cinema cameras, Canon responded
to changing market conditions, including the spread
of 4K models and the trend toward lower prices, and
posted healthy sales as a result. Broadcasting equipment
also sold well thanks to solid demand from the sports
sector and in emerging economies. During the year, we
unveiled the CN7x17KAS S zoom lens, which achieved