Canon 2014 Annual Report Download - page 17

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C
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STRATEGY
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EGMEN
15
downsizing while maintaining 4K-resolution perfor-
mance throughout the entire 7x zoom range. It received
quite a well response from the market.
In inkjet printers, Canon launched new products that
have improved connectivity with mobile equipment and
models targeting female customers*2 as well as a new
office brand MAXIFY in response to diversified demand
in the market. Unit sales of inkjet printers declined mod-
erately amid delayed global economic recovery, but sales
of consumables increased year on year.
Sales of large-format inkjet printers rose steadily due
partly to new contracts with large corporate customers,
which resulted in an increase in the net sales of consumables.
However, the decline in unit sales of digital compact
cameras had a major impact, causing a 7.3% year-on-year
decrease in consolidated sales for this business unit, to
¥1,343.2 billion.
*1 Based on a Canon survey.
*2 These models are sold only in Japan.
2015 Initiatives
In interchangeable lens digital cameras, Canon will
make further refinements to its lenses, sensors, and
image processors and also step up our responses to
trends such as cloud computing and SNSs. In digital
compact cameras, we will enhance features of cameras’
core appeals, such as operability, image quality, and
image expression, to further distinguish our products
from smartphone cameras, while raising affinity with
mobile devices. In this way, we aim to achieve coexis-
tence and co-prosperity of these devices.
With respect to the Cinema EOS System, we will fur-
ther expand sales in emerging countries as well as focus
on entering non-cinema-related sectors, such as news
reporting and broadcasting.
In inkjet printers, we will step up rollouts targeting
the office market, and in large-format inkjet printers we
will respond meticulously to industry needs in order to
expand market share.
In DreamLabo commercial photo printers, Canon will
diversify sales methods including rental and leasing,
while building highly profitable business models such
as photobook services of editing and bookbinding.
The EOS 7D Mark II is our fl agship model
equipped with an APS-C-size CMOS sensor
offering further enhancements in continuous
shooting and AF functions. The interchangeable
lens digital camera offers an excellent tracking
capability to capture moving subjects for deci-
sive shots.
The EF cinema lens CN7x17 KAS S is a high-
magnifi cation zoom lens compatible with
large-sensor cameras used for the production
of broadcasting content and motion pictures. It
is the fi rst EF cinema lens to be equipped with
a drive unit.
The DreamLabo commercial photo printer com-
bines high image quality and high speed to
provide excellent performance. It meets the
demands of the retail photo industry, includ-
ing the production of high-quality commercial
photo materials such as photobooks.