Canon 2014 Annual Report Download - page 30

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Composition of Sales by Region
Net Sales
¥3,727.3
billion
The Americas 27.8%
¥1,036.5 billion
Europe 29.3%
¥1,090.5 billion
Japan 19.4%
¥724.3 billion
Asia and Oceania 23.5%
¥876.0 billion
28 SALES & MARKETING
Japan
In the year under review, sales in Japan amounted to
¥724.3 billion, equivalent to 19.4% of consolidated
net sales.
Due to the prolonged impact of the consumption tax
hike, the market for consumer products became more
challenging than in the previous year. Nevertheless,
Canon secured the top market shares of its main prod-
ucts interchangeable lens digital cameras, compact digital
cameras, and inkjet printers; our proactive sales promo-
tion efforts including user-oriented campaigns contrib-
uted to this achievement. In the B2B field, we advanced a
new business of 3D Solutions for manufacturers, which
combines 3D printers with computer graphics (CG) tech-
nologies. We also used our data centers to broaden our
cloud services. In one highlight, we provided infrastruc-
ture enabling observation of patients’ medical examina-
tion images from remote locations.
The Americas
Sales in the Americas came to ¥1,036.5 billion, or 27.8%
Canon reinforces its sales and
marketing capabilities by providing
innovative products and advanced
solutions tailored to meet the
characteristics of each region.
Canon (China) Co., Ltd. actively joins camera shows including the China International Photograph & Electrical Imaging Machinery and
Technology Fair to promote our comprehensive capability as the leading imaging company.