Canon 2014 Annual Report Download - page 49

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47
C
ORPORATE
S
TRUCTUREBU
S
INE
SS
S
EGMEN
T
F
INANCIAL
S
ECTIO
N
CORPORATE DAT
A
STRATEGY
• Expanding New and Future Businesses and Further
Cultivating Technologies that will Pave the Way to
the Future
Canon aims to produce next-generation lithography
equipment in volume by strengthening nanoimprint
technology that realizes further reduction in process
geometries. In the area of network camera systems,
Canon will work to enhance its product lineup and
develop solutions that address customer needs. With
regard to the MR (Mixed Reality) System, Canon will
identify industries that can leverage the strength of
this system, and will strive to make the system the de
facto standard design tool in those industries. In the
medical field, the Company will accelerating develop,
focusing on promising themes such as photoacoustic
tomography, which facilitates the viewing of vascular
conditions in 3D. The Company will work to expand
and steadily cultivate new businesses mainly targeting
the B2B field, such as Super Machine Vision, a system
capable of high-accuracy three-dimensional recognition
of objects for potential use in production sites, and 4K
reference displays.
• Strengthening Global Marketing Capabilities Through
Unified Effort Between Product Operations and Sales
Companies
In developed countries, Canon aims to gain share in
both consumer and office segments. In the consumer
segment, Canon will address the popularity of online
shopping and other trends that are contributing to the
diversification of sales channels. In the office segment,
Canon will strengthen its response towards centralized
procurement of office equipment by global corporations.
In emerging markets, Canon will promote enhancement
of its various sales networks and product lineup, in line
with situations in each country and region.
• Accelerating a New Dimension of Cost-reduction
Activities
In the area of procurement, Canon aims to reduce total
costs, further deploying measures focused on reducing
costs from the stage of product development. In the
prototyping process, Canon will create next-generation
development methodologies, through such means as
expanding the application of simulation technologies as
well as employing 3D printing. In production, Canon will
realize further cost reduction by expanding the applica-
tion of automation equipment and through measures
aimed at the in-house production of molded parts and
production equipment.
• Building a Globally Optimized Production System
To maintain an optimized production system, Canon
will take steps to revive domestic production, promoting
measures such as automation and in-house production,
while building new structural dimensions of cost reduc-
tion. At the same time, Canon will promote localized
production through the use of automation equipment
in the U.S. and Europe.
In addition to these measures, Canon will promote other
initiatives such as product quality reforms to win top custom-
er approval, information security improvement, and human
resource development.
Forward looking statements
The foregoing discussion and other disclosure in this report
contains forward-looking statements that reflect manage-
ment’s current views with respect to certain future events
and financial performance. Actual results may differ materi-
ally from those projected or implied in the forward-looking
statements. Further, certain forward-looking statements are
based upon assumptions of future events that may not prove
to be accurate. The following important factors could cause
actual results to differ materially from those projected or
implied in any forward-looking statements: foreign currency
exchange rate fluctuations; the uncertainty of Canon’s abil-
ity to implement its plans to localize production and other
measures to reduce the impact of foreign currency exchange
rate fluctuations; uncertainty as to economic conditions in
Canon’s major markets; uncertainty of continued demand for
Canon’s high-value-added products; Canon’s ability to con-
tinue to develop products and to market products that incor-
porate new technology on a timely basis, are competitively
priced, and achieve market acceptance; the possibility of
losses resulting from foreign currency transactions designed
to reduce financial risks from changes in foreign currency
exchange rates; and inventory risk due to shifts in market
demand.