Autodesk 2010 Annual Report Download - page 135

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Net Revenue by Geographic Area
Net revenue in the Americas geography decreased by 3% both as reported and on a constant currency basis
during fiscal 2009 as compared to fiscal 2008, as a result of a 15% decrease in revenue from new seats in the
Americas geography and a 19% decrease in revenue from upgrades, offset in part by a 16% increase in
maintenance revenue. Growth in the Americas geography was affected by a slowing economy that impacted
growth rates for all of our products in fiscal 2009.
Net revenue in EMEA geography increased by 15%, or 9% on a constant currency basis, during fiscal 2009,
as compared to fiscal 2008, primarily due to a 39% increase in maintenance revenue and a 6% increase in new
seat revenue, slightly offset by a 1% decrease in revenue from upgrades. The EMEA geography’s growth during
fiscal 2009 was primarily due to growth in the EMEA emerging economies, as well as in Germany, France,
Switzerland, Italy, Belgium and Sweden. The positive effect of the weaker value of the U.S. dollar relative to the
euro, the British pound and other European currencies also contributed to the increase in net revenue in the
EMEA geography.
Net revenue in the APAC geography increased by 7%, or 2% on a constant currency basis, during fiscal
2009, as compared to fiscal 2008, primarily due to a 36% increase in maintenance revenue and a 3% increase in
new seat revenue, partially offset by a 4% decrease in revenue from upgrades. Net revenue growth in the APAC
geography during fiscal 2009 occurred primarily due to growth in Japan and Australia; net revenue from the
APAC geography emerging economies in fiscal 2009 was flat compared to the prior fiscal year.
International net revenue represented 72% of our net revenue in fiscal 2009 and 69% of our net revenue in
fiscal 2008. We started to experience some economic difficulty in international sales in the third quarter of fiscal
2009. Global conditions worsened, and the economic downturn significantly impacted our international sales
during the fourth quarter of fiscal 2009, particularly the robust business we had been seeing in emerging
economies. Net revenue in emerging economies grew by 14% from fiscal 2008 to fiscal 2009, primarily due to
revenue from the Russian Federation, other EMEA emerging economies and India. This growth was a significant
factor in our international sales growth during fiscal 2009. In contrast, fourth quarter fiscal 2009 net revenue in
the EMEA and APAC geographies decreased 16% and 25%, respectively, compared to the fourth quarter of
fiscal 2008, and net revenue from emerging economies declined 31% for the fourth quarter of fiscal 2009 as
compared to the same period of the prior fiscal year.
Net Revenue by Operating Segment
Net revenue for PSEB increased 1% during fiscal 2009, as compared to fiscal 2008, primarily due to a 3%
increase in revenue from AutoCAD LT, partially offset by a 1% decrease in revenue from AutoCAD.
Net revenue for AEC increased 9% during fiscal 2009, as compared to fiscal 2008, primarily due to a 22%
increase in revenue from Autodesk Revit. This increase was partially offset by a 13% decrease in revenue from
AutoCAD Architecture. Also contributing to the increase in AEC’s net revenue during fiscal 2009 was an
increase in revenue from the Autodesk Robot Structural Analysis (Robobat) and Autodesk Navisworks products.
Net revenue for MFG increased 17% during fiscal 2009, as compared to fiscal 2008, primarily due to an 8%
increase in revenue from Autodesk Inventor products and a 12% increase in revenue from AutoCAD Mechanical.
Contributing 7 percentage points of the 17% increase in MFG’s net revenue for fiscal 2009 was revenue from the
Autodesk Moldflow products of $30.8 million.
Net revenue for M&E increased 1% during fiscal 2009, as compared to fiscal 2008, primarily due to a 9%
increase in net revenue from our Animation product group. The increase in Animation revenue was primarily due
to a 25% increase in revenue from Autodesk 3ds Max. Net revenue from Advanced Systems decreased 8%
during fiscal 2009, as compared to fiscal 2008.
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