Ameriprise 2014 Annual Report Download - page 9

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company with additional asset gathering opportunities. We offer our life and health
insurance and annuities products largely to Ameriprise clients through an advice
relationship, not as transactional sales. And we benet from our deep
understanding of our clients’ goals and behavior.
We continue to focus on educating clients and advisors about the role insurance
and annuity products play in a comprehensive nancial plan. And consistent
with our priority to make it easy to conduct business, we simplied our
sales processes and enabled our advisors to submit new business
more efciently.
In 2014, variable annuity balances grew to $77 billion, as we beneted
from equity market growth. Assets in xed annuities declined due to low
sales given that interest rates remain at historically low levels. As we
work with clients to help ensure their retirement lifestyle through tax
management and protection, we’re selling more variable annuities
without living benets. This complements sales with living benets
as a way for clients to cover lifestyle expenses in retirement.
In life and health insurance, we remain focused on permanent
cash value insurance and other xed, indexed and variable
solutions, and we recently launched our next generation
multi-index universal life product. In addition, we generated
solid sales of universal life policies as a result of our new
RiverSource TrioSourceSM insurance product, which
includes a tax-qualied long-term care rider that ts well
within our comprehensive approach.
Delivering results with the
Condent Retirement approach
• 93% feel more confident about retirement
• 96% feel the advice addresses their needs
Source: Company reports
Annual Report 2014 | 76| Annual Report 2014