Ameriprise 2014 Annual Report Download - page 11

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$436
$455
$501
$506
$457
Asset Management assets
under management
$ in billions
2011
2012
2013
2010
2014
the best of our capabilities on a global basis for the benet of our clients. We’re
expanding our product offering, delivering client-focused solutions and generating
good investment performance. We have the size, scale, investment track records
and capabilities to serve individuals, institutions and corporate clients around the
world.
We are a $500+ billion player with more than 450 investment professionals
and a presence in 18 countries. Were transforming the business to take an
even greater share of the global opportunity.
We have grown AUM and earnings consistently while remaining focused on
moving to net inows over time. In 2014, we continued to experience
outow pressure, including from former parent relationships from our
previous acquisitions and, like other active managers, in certain equity
asset classes. We helped offset that pressure with solid sales,
including winning an important $5.6 billion mandate from a leading
U.K. wealth manager, and beneted from equity market growth.
Our asset management growth strategy is consistent — increase
our higher fee retail and institutional AUM while maintaining
strategic relationships that provide a solid asset and fee
base.
Weve also taken an important strategic step, announcing
a new global brand for the business — Columbia
Threadneedle InvestmentsSM — that we will introduce
in the rst half of 2015. Our new name builds on the
brand equity weve earned over many years as
separate businesses and strengthens our
positioning around the world under a single brand.
We continue to see product opportunities in
three areas: traditional products, where we have
118 four- and ve-star Morningstar-rated
funds; global products; and multi-asset
strategies and solutions.
Our work centers on helping our clients
achieve the outcomes they need and
enables us to drive protable net ows.
Annual Report 2014 | 98| Annual Report 2014