Ameriprise 2014 Annual Report Download - page 6
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Assets under management
and administration
$ in billions
2011
2012
2013
2010
2014
$631
$681
$771
$806
$647
$444
$409
$353
$310
$304
Retail client assets
$ in billions
2011
2012
2013
2010
2014
Growth in assets
complemented by our Protection and Annuity businesses. This
combination provides multiple revenue streams, strong asset
persistency and lower volatility than many of our peers.
While other companies in nancial services compete either as
a manufacturer or distributor, we offer an integrated business.
Our approach allows us to offer an excellent client experience
and results in deep, long-lasting client relationships.
A powerful wealth manager
We’re striving to be an unparalleled provider of retail nancial
services. And the key is the relationship our advisors have with
clients, centered on comprehensive nancial planning and
advice. These relationships are developed and strengthened
over many decades. We proudly serve multiple generations of
families because they appreciate the value and peace of mind
Ameriprise can provide over a lifetime.
Our growth strategy is simple yet powerful: serve more clients
who are accumulating wealth and transitioning to retirement;
deepen relationships with existing clients through our
comprehensive advice and solutions; and further enhance
our advisor value proposition to continue to build a highly
productive and growing advisor force. Our strategy is
consistent — the results we’re generating reect years of
effective execution and steady investment to bring it to life.
Ameriprise is the leader in nancial planning and we’ve long
held that position. Our high client satisfaction and referral
rates are essential to our growth. In fact, Forrester Research
named us a “client-obsessed rm,” and also rated Ameriprise
no. 1 in customer experience across investment rms.
Our offering appeals to mass afuent and afuent consumers
alike. Many of our clients have experienced our Confident
Retirement® approach — they feel more condent and believe
2014 | 54 | Annual Report 2014