Ameriprise 2014 Annual Report Download - page 7
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$7.3
$9.6
$13.1
$14.2
$7.6
Client net inows into fee-based,
investment advisory accounts
$ in billions
2011
2012
2013
2010
2014
the advice addresses their needs. Our approach simplies the challenges of saving
for retirement, making it easier for clients to understand and take action, as well as
for advisors to increase their productivity. Building on this success, we’re expanding
our Confident Retirement approach beyond those transitioning to retirement to the
many consumers who are at an earlier life stage and are more focused on
growing their wealth.
In 2014, we formally introduced Confident Retirement to the marketplace
through our “Real Questions. Real Answers.” advertising campaign. It includes
digital advertising, social media, the 3-Minute Confident RetirementSM check
and the opportunity to engage in a conversation with an Ameriprise nancial
advisor. At the end of 2014, our brand awareness was at an all-time high.
In addition to our investment in the Ameriprise brand, we’re also
investing in leading technology and systems. We’re working with our
advisors to run highly productive and efcient practices. In 2014,
we completed a major upgrade to our infrastructure. Today, our
capabilities are stronger and even more secure. Tools such as
Paperless Ofce are saving resources and increasing efciency.
We launched Total View, an account aggregation tool clients use
to view their accounts held at Ameriprise as well as assets
held at more than 10,000 nancial institutions. In 2015, we’ll
introduce our new Money Movement System as well as
expand advisor mobile capabilities to serve clients
when, where and how they want.
We believe delivering an exceptional experience to our
clients and advisors differentiates Ameriprise. With our
strong reputation, consistent investment and support,
our advisor force is strong and motivated to grow.
Advisor satisfaction and retention rates remain high.
Advisors in the industry are taking notice. In 2014,
284 experienced, productive advisors moved
their practices to Ameriprise, bringing the total
to more than 1,300 experienced advisors who
have joined us over the past four years.
Annual Report 2014 | 54| Annual Report 2014