Ameriprise 2010 Annual Report Download - page 6
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4
2006
Introduced a compelling
client experience
segments provide critical elements of our clients’
nancial plans and generate solid results.
Advice & Wealth Management: Serving a
growing need
In Advice & Wealth Management, our strategy aligns
well with current consumer trends. U.S. households
own some $25 trillion in investable assets, and,
following the recent recession, consumers increasingly
understand the value of sound nancial advice. We
are well situated to meet these needs: Our network
of approximately 10,000 branded nancial advisors
work with clients in close, comprehensive relationships
focused on clients’ long-term goals. In fact, we have
more nancial planning clients than any other rm,
and we have broad capabilities to help clients gain
condence in their ability to retire.
Early in 2010, we launched our MORE WITHIN REACH®
brand platform, which includes broad-based online
and television advertising as well as a refreshed
brand identity. The platform features our advisors and
reinforces the close, personal nature of their work
with clients.
We’re helping advisors grow their practices by
continually upgrading the products, tools and
technology at their disposal. At this writing, we are in
the process of installing our new brokerage platform,
a multi-year investment that will help advisors serve
clients more efciently. And we maintained our
commitment to provide a broad range of quality
products. Our advisors and clients can choose from
more than 7,000 mutual funds from more than 275
companies. In addition, we expanded variable annuity
choice by adding products from three non-afliated
companies, and we further enhanced our advice-
embedded product platform with a new offering in
our Active Portfolios®investment family.
New Retirement
Mindscape IISM study
In 2010, Ameriprise Financial
revisited its groundbreaking
2005 study that revealed the
distinct nancial and emotional
stages people go through on their
retirement journeys. The updated
ndings clearly demonstrated
the signicant emotional impact
the nancial crisis had on U.S.
consumers, including increased
anxieties and shaken condence,
while also compelling people to plan
more proactively for retirement.
To learn more about the study,
visit newsroom.ameriprise.com.
2007
Debuted at 297 on the FORTUNE 500®
®