Ameriprise 2010 Annual Report Download - page 5

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3
2005
AMP began trading
on the NYSE
2005
Established the
Ameriprise Financial brand
net revenues were $9.6 billion, up 24 percent over
2009; earnings were $1.1 billion, an increase of 53
percent; and our return on equity was 12.3 percent, up
from 9.2 percent a year earlier.
We delivered record results in 2010 despite ongoing
challenges in the operating environment. While equity
markets improved, the S&P 500 Index ended the year
nearly 20 percent below its 2007 highs. And short-
term interest rates hovered near zero, which impacted
our ability to earn investment income. As our advisors
helped clients stay focused on their long-term nancial
goals, clients regained some condence; still, their
investing activity continued to be muted as they
remained cautious about the economy and markets.
Investors recognized our resilience and our results: The
price of Ameriprise Financial common stock increased
48 percent in 2010, signicantly outperforming broad
market indices and the S&P Financials Index, which
increased 11 percent for the year.
We are building a legacy of accomplishment, and
Ameriprise Financial today stands well positioned for
continued success. I would like to explain how each of
our business areas contributes to our results and
to our bright future. We operate four segments: Advice
& Wealth Management, which comprises our advisory
business; Asset Management; Annuities; and Protection.
We are focused on growing our advisory and asset
management businesses and ensuring we have a
strong product suite to help our advisors maintain deep
client relationships. The Advice & Wealth Management
and Asset Management segments generate recurring
client fees and require signicantly less capital than
our other two segments, which in turn means that
those businesses can generate higher returns for
shareholders. We made good progress toward delivering
a higher earnings contribution from these segments
in 2010. Meanwhile, the Protection and Annuities
The MORE WITHIN REACH®brand platform means
that we listen to investors. We take the time to
understand their dreams and nancial goals.
Our Advisors.
Your Dreams.
Nancy
One of our 10,000 advisors
2005
2006
2007
2008
2009
2010
$400
$200
$100
0
$500
$300
$600
$700
$800
Owned, Managed and
Administered Assets
(in billions)
$428
$466
$480
$372
$458
$673