Alpine 2016 Annual Report Download - page 7

We are developing a global R&D system to provide new value for the
car lifestyles of our customers.
In the aim of becoming a mobile media innovation
company that provides exciting and enjoyable premium
carlifestylesthatexceedcustomerexpectations,Alpine
will continue to improve our technology while making
advancesinourbusiness domainofAVNCD(Audio,
Visual,Navigation,Communication&CloudServices,
Drive Assist & Cockpit Display) so that we can consistently
deliver innovative original products and services.
Maintainingclosetieswithourcustomersinourfourglobalregions,wewillhandleeverythingfromthefrontlinesof
development to evaluation.
●Joint venture with China-based Neusoft®
TogetherwithNeusoftCorporation,amajor
Chinesesoftwaredevelopmentcompany,weestablished
Neusoft Reach Automotive Technology (NRA). The joint
venture will develop software and related technologies
forcarintelligence,Internetconnectionand support
for new energy. The Chinese market continues to
expand,andwearepromotingR&Dandworkingon
commercialization. The company will be involved in
variousfields,includingbatterypackagecontroland
critical technology related to intelligent charging for
electricvehiclesandotherproducts,advanceddriving
support systems combining image recognition and
sensors,criticaltechnologyforautomaticdriving,cloud
platform-based telematics and connected cars.
●CollaborationwithUS-basedAirbiquity
WedevelopedAlpineConnectwithAirbiquityand
delivered a new service allowing control of smartphone
appsthatarepopularoverseas(Yelp,Spotify,
iHeartRadio,Glymse,etc.)usingtheAlpineheadunit.
Alpine products built into cars are subjected to
harshenvironments,sowetestthem underconditions
that are tougher than the actual environments before
placing them on the market. At our reliability evaluation
centersandtestcourses,weconductqualitytests
thatcoverawiderangeofareas,fromsunreflection
checks and durability with respect to sand and dust to
temperature,humidity,vibration,impact,radiowaves
and acoustics.
Alpine has established technical domains in which to create advanced products and is promoting research and
development in those areas.
Wewillimproveourtechnologicalinfrastructure(HEADS)thatsupportsourhigh-functioning,highlyreliableproducts
andservices,establishingnewtechnologiesthatwillopenupnewmarkets.
Exploitingthecoretechnologieswehavecultivated,Alpinewilltakeupthechallengeofinnovatingon-board
informationequipmentandsystems(VISION2020).
Technical domains to lead the market: HEADS
■Core Technologies
■Strategy
Human Machine Interface
Comfortable communication between
humans and in-vehicle devices
• Driver friendliness
• Big data utilization
•PersonalizedHMIwithserverconnection
•In-vehiclehighimagequalitydisplay
Evaluation
Integrationofeldevaluationsand
simulations
• Knowledge on in-vehicle device evaluation
• Driver distraction assessment
•High-condencesimulation
Acoustic Car acoustic specialists
•In-vehiclesoundquality
• Sound processing technology
• Multiple information/sound tracks
• Operation/action sound inside/outside of vehicle
Digital Media & Mechatronics
Market-leading media/mechanism
originality
• Integrating advanced media with in-vehicle devices
• Advanced introduction of cloud service to in-vehicle devices
•Highqualitymobilemechanism
• Cost conscious mechanism
System Integration Multifunctional large-scale products
• Establishing safety culture
•Improvingqualitymanagement
•Respondingtodemandforhighqualitypercustomer/market
• Coordinating in-vehicle devices with vehicle itself • Catchup for V2X
■Global Development/Evaluation System
■Alliances
■Creating Trusted Products
VISION2020
HEADS
Evolving domain Foundational domain
Cockpit display Display/drive assist
On-board cloud services
AVNCD
Reliability evaluation center
United States
(Los Angeles)
Japan
(Iwaki)
China
(Dalian)
Germany
(Munich)
United States
(San Jose)
※HMI:HumanMachineInterface
■Policy
Research and Development
12 Annual Report 2016-2017 13
Annual Report 2016-2017
ESGEorts
Financial Data
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