Alpine 2012 Annual Report Download - page 7

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IV. Product Topics
Expansion of New Product Lineup Including World’s First Navigation System with a 9-Inch Screen
Alpine’s “BIG-X” car navigation system, which
is tailored to specific car models and has a large
screen, has garnered significant praise since its
launch in 2010. That high evaluation has been
helped by the “Perfect Fit” installation kit, which
allows the large screen to be fit into the car in a
way that looks attractive, even though the screen
exceeds the previous standard industry size at 8
inches. With BIG-X, Alpine has created a new
market for car navigation systems that have the
capability to be tailored to specific car models as
well as large screens.
The new BIG-X unveiled is the “VIE-X009”,
which is tailored to the TOYOTA ALPHARD
and VELLFIRE car models and is the world’s first car navigation system sold on the market to be
equipped with a large, 9-inch screen. With its elaborated and tailored hardware design, by which it can be
matched with the shape of a car’s original dashboard, as well as its tailored opening screen, the VIE-X009
helps to make the interior of the popular ALPHARD and VELLFIRE cars into a stylish space. With its
large screen, which is approximately 1.8 times the size of the current standard 7-inch screens, it also
provides maps that are easier to see and impressive images.
The “VIE-X008,” a new car navigation system with
a large, 8-inch screen that is compatible with 34 car
models, including new minivans and hybrid cars
such as the TOYOTA AQUA.
The new BIG-X, for which further advances have
been made in its design for compatibility with
different car models, boasts a tailored opening
screen that displays the specific name and symbol
of a customer’s car model. Moreover, important
information such as data on the optimal sound for
the car and vehicle data are installed onto the
system. All the preparation is made after orders has
been received. At the same time, the Perfect Fit
installation kit, which is tailored to the specific car models, is delivered to the customer as part of a
package. In this way, this system has made a further advance in design for installation that is tailored
according to car model and is easier to understand at the time the product is purchased than previous
products.
Alpine aims to secure market share by achieving the optimal installation for each customer’s car, while
also improving visibility and ease of use through the large maps and word displays that can only be
realized by a car navigation system with a large screen.
“VIE-X009”
(navigation system with a 9-inch screen for
TOYOTA ALPHARD and VELLFIRE)
“VIE-X008”
(navigation system with a large, 8-inch screen)