Alpine 2012 Annual Report Download - page 11

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- 10 -
Appeal of Alpine Brand through Global Events
Alpine exhibited its products at a variety of events worldwide, including the Shanghai Motor Show, in
China, which has become the world’s largest automobile market, the Indonesia International Motor Show,
where the market is growing dramatically, and the International Consumer Electronics Show (CES) in Las
Vegas in North America, which is the world’s largest such show. Through our participation in these
events, we promoted the Alpine brand to the world.
At CES, we attracted a great deal of attention since we received the Innovations Design and Engineering
Award for “INE-Z928HD,” the first navigation system with an 8-inch screen sold in the North American
market, and introduced the “Perfect Fit” system, which has already been well-received in the Japanese
market. We also exhibited the “BIG-X” system, which received the Good Design Award at the Tokyo
Auto Salon, Japan’s largest custom car event, and displayed a sample of the new REAVISION product
“PCX-R3500,” which is equipped with plasmacluster technology. Many visitors told us that they have high
expectations regarding our new products.
Alpine will continue to make proposals regarding attractive, cutting-edge Mobile Media by participating in
events in Japan and overseas.
Shanghai Motor Show, China Indonesia International Motor Show International Consumer
Electronics Show, U.S.
Tokyo Auto Salon China International Automotive
Aftermarket Industry Trade Fair
Bangkok International
Motor Show, Thailand