Alpine 2012 Annual Report Download - page 5

Download and view the complete annual report

Please find page 5 of the 2012 Alpine annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 22

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22

- 4 -
II. Operational Review
Audio Products Segment
In the Audio products business segment, sales in Japan and overseas of high-quality speakers and
amplifiers that feature clear cabin audio playback were robust. However, sales of head units, chiefly CD
players, were hampered in the Japanese, European and U.S. markets by intensified price competition.
In the original equipment manufacturer (OEM) market, sales fell since our major domestic customers
decreased production due to the Great East Japan Earthquake and the flooding in Thailand.
As a result, sales in this segment fell 20.2% year on year, to ¥55.7 billion.
Information and Communications Products Segment
In the domestic market, competition intensified with attempts by competitors to strengthen product lineups.
However, we achieved strong sales due to the success of promotional campaigns for the “BIG-X” car
navigation system with an 8-inch screen and the “Perfect Fit” system. “BIG-X” enjoyed an excellent
reputation as a differentiated product in the market and received the 2011 Good Design Award.
Furthermore, in the European and U.S. markets we launched affordably priced navigation systems that
provide good cost performance. However, sales decreased due to aggressive marketing strategies of our
competitors and deteriorating market conditions.
In the OEM market, sales to automakers were affected by our major domestic customers’ production
cutbacks caused by the Great East Japan Earthquake and the flooding in Thailand. However, strong sales in
North America and China of new models sold by middle- and high-end car manufacturers. Furthermore,
installation rates recovered for such highly functional items as navigation and display products, pushing up
sales.
Owing to the above-mentioned factors, segment sales increased 12.0% year on year, to ¥147.1 billion.
Net Sales by Region Ratio of Net Sales by
Business Segment
Ratio of Net Sales by
Product Segment
Parentheses indicate
end of the previous year
(35.3)
(22.1)
(90.6)
(50.0)
91.8
36.5
23.6
51.0
0
20
40
60
80
100
Americas Europe Asia and
other
Japan
(billion yen)
75%
25%
Alpine brand
consumer
products
OEM
automakers
28%
72%
Information and
communications
products segment
Audio products
segment