Alpine 2012 Annual Report Download - page 10

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- 9 -
Alpine contributed to the standardization of ITS by proactively making suggestions with respect to the
knowhow it has built up through Nagasaki EV&ITS Project. We were also able to publicize our ITS
technology because of the positive evaluations we received regarding how easy to use and operate our
screens were.
Although the test at drive-through was completed successfully, it also served as a reminder that the limited
dissemination of in-car DSRC (Dedicated Short Range Communication) units is a significant issue in the
introduction of ITS. The Ministry of Land, Infrastructure, Transport and Tourism, the ITS Service
Promotion Association ORG. and other players in the government and industry sectors are working
together to find a solution to this issue.
By making efforts to promote awareness of ITS spots through the market launch of navigation systems that
are compatible with ITS spots, as well as continuing to participate in test projects for the benefit of society,
Alpine will create future value for Mobile Media through ITS.
Expansion and Enhancement of Overseas Bases
Having a unified structure for processes from development,
production to sales in its four key areas of Japan, the U.S., Europe
and China is one of Alpine’s strengths. Alpine is also working to
expand and enhance its overseas bases in order to strengthen its
response to developing countries and its proactive approach.
Asia Bring Thai factories back into operation in
September 2012 (sales promotion of products on
market / expansion of OEM business)
Middle
East
Establish a sales subsidiary in April 2012
(sales promotion of products on market)
Brazil Work with a partner company in production and
sales (sales promotion of products on market /
development of logistics network)
North
America
Establish a research and development
subsidiary in Silicon Valley in April 2012
(establishment of business in cloud field)
Factory in Thailand to
back into operation