Alpine 2012 Annual Report Download - page 4

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- 3 -
Dear Shareholders
We have striven to maintain our current business to
stabilize our supply of products in the extremely
harsh business environment during the fiscal year
ended March 2012 - which included not only two
great natural disasters, the Great East Japan
Earthquake and the flooding in Thailand, but the
historically high yen and shortages of electric power.
Immediately after the disaster, procurement of parts,
and therefore, production, were extremely difficult,
but we have devoted all our energy to expanding
aftermarket sales as well as continuing to supply to
products to auto makers. We have reaped extremely good evaluations from our auto maker clients for
maintaining supplies in the midst of these difficult circumstances, which made us proud of ourselves as an
OEM supplier. Regarding our aftermarket business, the market has highly praised our added value strategy,
which has been our most important endeavor. Moreover, the “Big X” (8-inch navigation system) and the
“Perfect Fit” systems, received the Good Design Award for 2011 and contributed greatly to our profits.
As we face a transformation of the business environment, specifically the European financial crisis,
slowdown of the Chinese economy, and the continued rising value of the yen, we will strengthen our
aggressive approach to aim for further growth. For example, we are working to expand business by
strengthening our overseas production and sales network in Asia, the Middle and East, and Brazil, etc. as
well as establishing an R&D company in Silicon Valley in order to expand business in cloud computing
area for automotive use, and by developing business models - introducing the “Big X” and “Perfect Fit” -
in the European and U.S. markets, which have been successful in the Japanese market.
Gaining self-confidence by overcoming these difficulties brought by unprecedented disasters through a
unified company effort, we will continue to grow as a global car electronics manufacturer.
We thank all of our shareholders and ask that you continue to give us your support and encouragement, as
you have in the past.
June, 2012
Toru Usami
President & CEO