Air France 2013 Annual Report Download - page 33

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Sanago
PAGES 32 - 33
The Group currently offers its customers the leading
long-haul network on departure from Europe,
strategic partnerships spanning the entire globe
and an optimized medium-haul proposition.
Five new long-haul routes
Since 2012 and the implementation of its
Transform 2015 plan, Air France-KLM has opted
for strict capacity discipline to reduce its unit costs
while developing in growth markets. This network,
the leading network on departure from Europe and
one of the Group’s main assets reflects a strategy
of rational and targeted growth. This strategy has
so far borne fruit since, across all the networks, the
Group’s unit revenue increased by 0.8% [1] in 2013
and is steadily increasing, in line with the targets
in the Transform 2015 plan.
In recent years, Air France-KLM has seen
considerable growth in Africa and Asia with the
launch of new destinations and the consolidation
of partnerships and joint-ventures. The Group is
also taking advantage of the current Latin American
dynamism to focus its growth there. With the
deployment of new capacity in the summer of 2014,
Air France-KLM is now a leader in this market on
departure from Europe (see focus p.36).
One of the network’s major strengths is that it is
evenly balanced, offering a natural risk hedge since
it is not reliant on any one market. It also enables
the Group to seize growth opportunities thanks to
the technical and commercial teams already located
world-wide.
Air France-KLM will operate a total of five new
long-haul routes in the summer of 2014:
Brasilia (Brazil), Jakarta [2] (Indonesia), Panama City
(Panama) and Tokyo-Haneda (Japan) on departure
from Paris and Santiago de Chile on departure
from Amsterdam.
[1] Increase in Unit Revenue per Available Seat-Kilometer, excluding currency [2] Subject to the finalization of negotiations
SEIZING
GROWTH OPPORTUNITIES