Air France 2013 Annual Report Download - page 3

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AIMING FOR
EXCELLENCE
Alexandre de Juniac
Chairman and Chief Executive Ofcer
of the Air France-KLM group
PAGES 02 - 03
In 2012, while all the Air France-KLM
indicators were in the red, I made
you two promises: to ensure the
financial turnaround of your Group
and to reposition it within the top
three in global air transportation.
We are currently well on track to
delivering on these promises.
Admittedly there is still some way
to go but we are on the right path.
2014 is the year of our commercial
revolution. We are now engaged in
a new revenue dynamic,w driven by
our move upmarket and our goal
of excellence. We have worked
intensively on the quality of our
offering. Despite limited resources,
we are successfully embarked on a
commercial offensive. Our key assets
are our products and services which
must not only meet our customers’
expectations but also surpass them.
Thanks to a substantial €700 million
of investment in new cabins, we
are permanently innovating as the
following pages will clearly show.
We have worked on our brands and
developed activities with significant
potential. We continue to expand
our international network with new
destinations like Brasilia, Panama
and Santiago de Chile. Lastly, we
are consolidating our strategic
partnerships in growth regions which
represent the future of the Group.
All these initiatives demonstrate our
ability to develop despite the
increased competition in all world
regions.
The structural reduction in our costs
enabled us to report a positive
operating result for the first time
since 2010. The entire Group has
undergone a transformation to
improve its competitiveness and
results. All the businesses and teams
are mobilized on a daily basis
around respecting the timelines and
collectively achieving the targets in
the Transform 2015 plan.
This year we celebrate the ten-year
anniversary of the merger between
Air France and KLM. This is an
opportunity to retrace how far we
have come but also to consider the
future challenges. Tomorrow, having
gained strength and agility, we plan
to consolidate the Group’s world
leadership position for the quality
of its products and services, to be
always offering more to our
customers
“Iniav
whi demonsate
r ality to
devop.”