Air France 2013 Annual Report Download - page 28

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AIR FRANCE-KLM ANNUAL REPORT 2013 THE HIGHEST INTERNATIONAL LEVEL
Air France’s La Première, a designer suite
In early May 2014, during an exclusive event in
Shanghai, Air France unveiled its new La Première
suite. Conceived for the airline by B/E Aerospace
and designed by Priestmangoode, it aims to make
Air France a global reference in luxury travel.
The new La Première cabin is a veritable jewel
and the most sophisticated cabin ever offered by
Air France. Having been completely remodelled,
it proposes four unique suites on board the
long-haul Boeing 777-300s, each dressed in subtle,
harmonious colors, combining ice blue and very
light grey. High-quality leather, thick soft-woven
tweeds and suede-upholstered storage imbue this
calm space with a real stamp of luxury. The vast,
soft seat is an immediate invitation to relaxation
and repose, transforming in seconds to a real, fully
flat bed, more than two metres long. The suite also
becomes an air-borne screening room thanks to
a 24-inch screen. In La Première, every customer
Dign yr jrney
accordg to yr dire
can design a truly bespoke trip through to the
arrangement of their personal space. In this unique,
bold concept, Air France drapes each its suite with
thick curtains meaning that passengers can chose
total or partial privacy, depending on their mood.
Once the curtains are fully closed, the La Première
cabin becomes a vast totally private space
measuring three square metres.
Service excellence, comfort, luxury and refinement,
these are the promises of La Première
19 aircraft
are gradually being equipped
with these exceptional new cabins.
The rst ights will take place
in September 2014.