Air Canada 2014 Annual Report Download - page 19

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19
2014 Management’s Discussion and Analysis
off; employee communications; performance
management; training and skills development and
community involvement. In citing Air Canada,
Mediacorp noted that Air Canada “recognizes and
encourages employee volunteers through the
Volunteer Involvement Program – donating airline
tickets to charitable organizations where employees
volunteer.” Air Canada was also selected as one of
“Montreal’s Top Employers” in an annual competition
organized by the editors of Canada’s Top 100
Employers. This special designation recognizes the
Montreal-area employers that lead their industries in
offering exceptional places to work.
In August 2014, Air Canada released Citizens of the
World, the airline’s third corporate sustainability
report. The document evaluates Air Canada’s
performance during 2013 in four key areas of
sustainability: safety, the environment, the well-
being of employees, and the company’s community
involvement. Communities are important to
Air Canada because they are home to its customers
and employees and connecting people and
communities is the essence of the airline’s business.
For this reason, Air Canada ensures economic,
environmental and social sustainability considerations
are part of its decision-making and one way the
airline does this is by reporting on its activities
through Citizens of the World.
To encourage the development of a corporate
culture, which is focused on transformation and
performance, Air Canada has a profit sharing program
which allows eligible employees to be rewarded
for their contributions and share in the financial
success of the airline. Based on the financial results
for the year ended December 31, 2014, the profit
sharing program will pay out $46 million in early
2015, an increase of $15 million or 48% when
compared to 2013. Air Canada employees also have
the ability to participate in the airline’s Employee
Share Ownership Plan. As at December 31, 2014, in
aggregate, 23,056,408 shares or almost 8% of total
issued and outstanding shares of Air Canada were
held by Air Canada employees and unions under
various programs, including 17,647,059 shares held
under a trust arrangement in connection with pension
arrangements concluded in 2009.
In 2015, the airline will continue to promote employee
awareness of the importance of Air Canada achieving
its financial goals and will continue to communicate
the message that a healthy financial profile can
provide stability, lower risk and support growth
opportunities.