Adobe 2009 Annual Report Download - page 7

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We intend to continue our efforts to be the recognized market leader in the professional page layout, Web layout and
illustration software markets. In page layout, we will continue to add new features to our InDesign product with a focus on
cross-media publishing workflows, as well as continue to enhance its integration with other products print professionals
utilize in their workflows. In Web layout, we strive to continue to redefine the Web experience by offering the most feature-
rich, market-leading solutions for Website design and development with our Dreamweaver and Flash offerings. In
illustration, we will continue to innovate and develop new capabilities which we believe will preserve our Illustrator product
as a leading graphics creation solution.
We plan to continue to work on enhancements for our Photoshop family of product offerings to meet the evolving needs
of professional photographers, creative professional customers (including graphic designers, Web designers and video
producers) and imaging enthusiasts to drive upgrades and new user adoption. We also plan to add new capabilities to Adobe
Photoshop Lightroom, our digital photography workflow tool for professional photographers and hobbyists. In addition, we
continue to believe many customers will license the Photoshop product capabilities via our Creative Suite editions as opposed
to licensing individual Photoshop products.
With our set of professional digital video and motion graphic products, we strive to provide the market-leading, end-to-
end digital video, motion graphic and animation platform for our customers. To grow this business, we will continue to
market the advanced features, the cross-platform and cross-device capabilities, and the workflow benefits of this platform to
creative professionals and videographers in the film, broadcast, corporate and event videography market segments. We are
also enhancing our FMS solution to deliver the highest quality video streaming capability and we are working with partners
to deliver integrated video systems and video delivery services. With broad adoption of Adobe Flash Player and its high-
quality video playback features, we will continue to work on advancing our seamless video authoring-to-playback workflow
capability for those wishing to provide a rich video experience on the Web and to mobile devices. We will also work to
integrate analytics and optimization capabilities into our video solutions, leveraging our OSMF effort and the capabilities of
our Omniture offerings.
To further our initiatives in digital video and motion graphics, we intend to extend our leadership position in Web video
by continuing to support and drive the improvement of industry standards, as well as innovate and deliver advanced content
creation, protection, delivery and monetization capabilities in our dynamic media streaming products, the Adobe Flash
Player, our OSMF effort and our Omniture solutions. By focusing on the end-to-end video workflow needs and monetization
goals of our customers, we believe we are uniquely positioned to provide the best solution for the creation and delivery of
high-quality Web video content. In addition, as the number of hobbyists desiring easy-to-use video editing solutions grows,
we intend to enhance the video editing and DVD creation capabilities of our Adobe Premiere Elements product for the
sharing of digital video memories.
With our Scene7 solutions, we intend to market their capabilities to help customers automate the production and
availability of rich media experiences, including zoom, dynamic sizing, personalization and interactive dynamic product
catalogs. In addition, we believe our Scene7 solutions will help Adobe build a more robust Internet infrastructure for the
delivery of software as a service (“SaaS”), allowing us to further develop the brand-name customer list for our Scene7
solutions and accelerate the online availability of Adobe technologies used by millions of creative professional and hobbyist
users.
Creative Solutions Products
Adobe After Effects Professional—software used to create sophisticated animation, motion graphics and visual effects
found in television broadcast, film, DVD authoring and the Web; provides 2D and 3D compositing, animation and visual
effects tools, as well as advanced features such as motion tracking and stabilization, advanced keying and warping tools,
more than 30 additional visual effects and additional audio effects.
Adobe Audition—a professional audio editing environment designed for demanding audio and video professionals;
provides advanced audio mixing, editing and effects processing capabilities.
Adobe Creative Suite Design Premium—an integrated software solution that creative professionals can use as a platform
for print, Web and mobile content publishing; combines Adobe Acrobat Pro, Adobe Dreamweaver, Adobe Flash
Professional, Adobe Illustrator, Adobe InDesign and Adobe Photoshop Extended technologies with file management and
integration technology called Version Cue, a file management and control center called Adobe Bridge, a tool used to produce
innovative and compelling content for a broad range of mobile phones and consumer electronics devices called Adobe
Device Central, and Adobe Acrobat Connect Web conferencing software that enables users to instantly communicate and
collaborate through easy-to-use, easy-to-access online personal meeting rooms.