Adobe 2009 Annual Report Download - page 10

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Flash Video Streaming Service—via CDN partners, Adobe offers hosted services for streaming on-demand video for the
Adobe Flash Player runtime across high-performance networks; built with Adobe Flash Media Server, Flash Video
Streaming Service provides an effective way to deliver FLV to large audiences without the overhead of setting up and
maintaining streaming server hardware and network.
Open Source Media Framework (OSMF)—new framework for media player development that can be used to create and
deliver custom online media players for content owners; enables developers using Flash technologies to quickly and easily
add rich functionality such as advertising, user measurement and tracking, and social network integration into new custom
video players that can be branded for individual content owners.
Ovation—software which allows users to enhance Microsoft PowerPoint slides into a richer visual experience to help
deliver more impactful information, presentations and messages.
Photoshop.com—an online hosted service that provides customers with the ability to view, enhance and share their
photos; also provides photo backup services, the ability to obtain seasonal artwork and other inspiring ideas that can be
utilized to enhance the photo viewing and sharing experience.
Scene7 On-Demand—provides an easy-to-use, Web-based system to upload, manage, enhance and publish dynamic rich
content; used by many leading online retail Websites to automate the production and availability of rich media experiences,
including zoom, dynamic sizing, personalization and interactive dynamic product catalogs.
Business Productivity Solutions
The focus of our Business Productivity Solutions business is to provide solutions which meet the needs of enterprises
and governments to improve their productivity, help automate business processes, improve collaboration and reduce time-to-
market and costs. We believe there are several macro trends and specific growth drivers that are creating opportunities for our
Business Productivity Solutions business:
• Paper-to-digital – eliminating paper and moving to automated forms-based workflows continue to be key challenges
in the enterprise. Paper remains prevalent throughout industries and governments, and there are goals to drive down
operational costs related to paper use and workflows involving paper-based documents. During the past decade,
there has been considerable progress made towards moving away from paper-based workflows. However, we
believe there still remains a significant opportunity to deliver solutions which focus on this opportunity.
• Collaboration – the nature of business continues to become more social and collaborative, and enterprises and
governments are being forced to become more transparent. Customers and government constituents desire that their
online interactions be friendly and effective. As such, we believe weaving social, real-time interaction into every
customer interaction is becoming a key market opportunity, as well as a differentiation in the marketplace.
• Transforming customer interactions – as businesses increasingly move their customer service and new customer
acquisition activities online, they are facing a completely different customer interaction model. We believe more
than half of the transactions in our Adobe LiveCycle enterprise business during the past year relate to solutions
oriented around transforming business processes such that organizations can more easily and cost-effectively
acquire, service, and ultimately retain their customers/constituents.
Given these market trends and growth drivers, we categorize our opportunities and our results into two distinct
businesses within our Business Productivity Solutions: Knowledge Worker and Enterprise. Both businesses utilize industry
standards and leverage our client platforms that include Adobe Reader, Adobe Flash Player and Adobe AIR.
Knowledge Worker Market Opportunity
As part of our Business Productivity Solutions focus, we address the needs of the knowledge worker customer whom we
define as someone working in document intensive industries, focused on creating and disseminating high-value information
as part of their job on a regular basis. Knowledge workers include a wide variety of job functions—such as accountants,
attorneys, architects, educators, engineers, graphic designers, insurance underwriters and stock analysts. These jobs typically
require the sharing of information either as a static, published document or as a collaborative, interactive document.
Knowledge workers must create information and content from a variety of sources and software applications, and be
able to exchange this information within a reliable format that ensures coworkers and constituents can reliably and securely
access the information. When appropriate, this information often needs to be protected or securely managed and controlled.